THE PANTONE Color Institute — the specialist unit that highlights the seasonal runway colors, forecasts global color trends, and advises color for product and brand visual identity — has identified Peach Fuzz (PANTONE 13-1023), a tint between pink and orange, as the color of the year for 2024.
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance,” Pantone Color Institute Executive Director Leatrice Eiseman said. “It resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
Pantone Color Institute Vice-President Laurie Pressman elaborated that the Color of the Year is reflective of a global lifestyle trend. “It is a color we see crossing all areas of design,” she said. “It serves as an expression of a mood and an attitude on the part of consumers, a color that will resonate around the world, a color that reflects what people are looking for, a color that can hope to answer what people feel they need.”
Fashion designer and industry expert Roxoanne Bagano-Dizon explained that Peach Fuzz aligns with the 2024 fashion trends, with a shared emphasis on comfort, self-care, and mindfulness through soothing tones and relaxed styles.
It conveys a message of tactility and cocooned warmth with a visually arresting approach from apparel to accessories. Suede, velvety, quilted, and furry textures come on top of the list.
“It evokes a sense of luxurious touch, which we can embrace with sumptuous peaches, delicate marabou feathers, and lustrous vintage satins and silks,” Ms. Bagano-Dizon said.
To add a touch of serenity to the wardrobe, the De La Salle-College of Saint Benilde (DLS-CSB) School of Environment and Design (SED) educator recommended exploring the various shades of Peach Fuzz.
“Discover the one that complements your unique skin tone, allowing you to personalize and enhance your fashion choices,” she added.
Garment options range from sweaters, blouses, or dresses for a soft look. Accessories such as scarves, handbags, or shoes bring a subtle pop while statement pieces like coats, tailored suits, and jumpsuits make for an elegant do.
“Mix and match,” she advised. “Combine Peach Fuzz with other complementary options such as soft pastels or earthy tones for a harmonious look.”
Peach Fuzz likewise reigns in the hair and beauty departments. The lightness promises an ethereal and reflective finish to hair with a natural rosy glow that flatters complexions across various undertones.
The surprisingly versatile pigment enlivens the skin and adds warmth to the eyes, lips, and cheeks. It likewise allows for an assortment of lipstick, blush, skin tone, and contouring options. Pair with earthy browns for a fresher and more youthful look while deep reds and plums lean towards the dramatic.
Nail designs with a touch of Peach Fuzz likewise express innocence and sweetness.
The cozy shade also lends a welcoming ambiance to home interiors. It fosters a feeling of tranquility and provides spaces for relaxation, whether on a painted wall, in décor, or as patterns and accents.
It likewise makes its presence in graphic applications, packaging, and multimedia design both in physical and digital. It channels thoughts of delicate tastes and scents and is an inviting shade for diverse products, from food and beverage to cosmetics and accessories.
The selection process for the Pantone Color of the Year undergoes meticulous trend analysis spearheaded by the institution’s team of experts. It seeks new color influences on a global scale that encompasses what’s in and popular in the entertainment and film, art, fashion, design, and travel industries as well as new technologies, lifestyles, playstyles, and socio-economic conditions, among many others.
