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Search marketing campaigns are essential for businesses that want to boost their online presence and reach a larger audience.
Retargeting is an invaluable tool that allows marketers to connect with potential customers more personally. Retargeting takes advantage of people’s browsing behaviour by targeting ads based on recent searches. To make this a little easier to understand, if someone searches for “shoes” in Google, they might see shoe-related ads when they visit other websites or check out their social media feeds. Let’s dive into how retargeting works and explore all its benefits!
Types Of Retargeting
As we said in the intro, Retargeting is a great technique that allows marketers to connect with potential customers on a more personal level. And it can get confusing as there are different types of retargeting, including contextual, dynamic, frequency-based, segmented, and social ads.
Contextual: delivers ads based on visitors’ content while browsing your website.
Dynamic: shows users ads tailored to specific items they’ve viewed on your site or purchased from you before.
Frequency capping: enables you to control how often people see your adverts over a specified period of time.
Segmentation: lets you target certain demographics and interests to show more relevant advertisements according to user behaviour.
Social: allows marketers to promote their brand on social networks like Facebook and Twitter by finding new customers and engaging existing ones.
Why Use Retargeting?
Did you know that 93% of online shoppers don’t convert on their first visit? That’s why it’s so essential to use retargeting in your search marketing campaigns. Retargeting is a powerful tool that allows advertisers to target the right people at the right time and with the right message, resulting in higher engagement and better return on ad spend.
Custom Audiences
Custom Audiences allow you to leverage data from various sources, such as emails, website visitors, and mobile apps. This is valuable as you can create an effective retargeting campaign without manually building lists. You can also set up different ad campaigns for each group of users based on their behaviour and interests. This will help ensure that your message reaches the right person at the right time. So, if you’re looking for an effective way to boost engagement and revenue, search retargeting should be part of your strategy!
What Are The Benefits Of Retargeting In Search Marketing?
Retargeting allows businesses to stay top-of-mind with existing and prospective customers, creating a more personal connection that helps turn leads into conversions.
It can also be used for SEO and PPC strategies, allowing you to optimise your search campaigns for better results. With targeted ads, businesses can track visitors’ website behaviour and serve relevant content based on their interests.
Search retargeting optimisation also offers numerous benefits, such as lower costs per acquisition, improved ROI and higher click-through rates. Tracking user interactions gives valuable insight into how successful your campaign is, allowing you to measure progress over time and make necessary adjustments if needed.
Retargeting in search marketing campaigns can help you maximise your ROI and reach out to more potential customers. By using custom audiences, search retargeting, measuring & optimising results and tracking performance strategies, you are able to take advantage of the benefits that retargeting offers. However, it can be a lengthy and confusing process, so partnering with a PPC agency in London can help make this process easier.
