The objective is for companies to develop a method to follow technology and strategy trends in the B2B business spectrum to be ahead of the competition. Email, content, and social media marketing are common B2B tools, but SMS marketing isn’t.
So in this article, we’ll go through what a big winning B2B SMS marketing campaign would look like, and include the key steps to take those leads and turn them into loyal customers.
The changing landscapes of B2B Marketing
Most B2B marketing is traditionally done with long sales cycles, lots of printed collateral, and often, face-to-face selling. However, the digital revolution has had as much, or indeed even more, of an impact on this landscape as we know. Today’s B2B buyer is smarter and more knowledgeable, they are more demanding in their total experience at every touch point. They discover online, look for the solution, and make buying decisions quicker now than previously.
In this environment, businesses have to get a handle on how they can quickly and effectively engage prospects. This is where SMS marketing is at its best. It provides a direct personal and immediate channel for reaching out to decision-makers through their mobile devices.
Why SMS Marketing is A Game Changer for B2B
1. Unparalleled Open and Engagement Rates:
At some point, everyone has registered for something via SMS, making it one of the highest open rates in the marketing world — frequently higher than 98%. When you look at email marketing, you’ll see between 20-30% conversion rates. What that means is that your message stands a much greater chance of being read when sent by SMS. On top of that, SMS is usually read within minutes of being received, implying instant participation. One of the best things about instant communication in B2B, though, is that it’s so useful as regards timely follow-ups, which can either nail a deal or drop it.
2. Direct and Personal Communication:
Unlike mass email campaigns, SMS marketing is – SMS marketing fosters a sense of one-to-one communication. When a prospect gets an SMS from your business, it’s less like a generic marketing blast and will feel more personal. Having this personal touch will help build a level of trust and rapport, which are big parts of building a great B2B relationship.
3. Cost-Effective Solution:
Compared to other marketing channels, alternatives to SMS marketing are quite expensive. The message cost is low and the ROI is powerful, especially considering the high engagement rates. It’s an attractive option for businesses of all sizes, even for those with limited marketing budgets.
4. High Conversion Rates:
SMS marketing is more direct and therefore gets higher conversion rates. The truth is, that SMS can help you encourage webinar registrations, schedule demos, move leads down your sales funnel; and more.
5. Integration with Other Marketing Channels:
SMS marketing should never be in a vacuum. However, integration with other marketing channels such as email and social media makes it most effective. For example, you may simply use SMS to send a reminder SMS to prospects who haven’t even opened up your email to send a follow-up after a social media interaction. By introducing this multi-channel approach, you can outcome an effective and combined marketing strategy.
B2B SMS Marketing Campaigns You Can Get Right
To utilize the SMS marketing power effectively, businesses need to develop their campaigns strategically, engaging, and compliant. Here are some best practices:
1. Personalize Your Messages:
You personalize your messages by using the recipient’s name, and if it’s appropriate, information about his or her business or interests. This tells the amount of work you did, and that you are a good person who is interested in helping them.
2. Provide Value:
Don’t only send promotional messages. Share informative content, share industry news, or give exclusive offers. It helps to build trust and put your business in a position as a valuable resource.
3. Optimize Timing:
You can then send your SMS messages at optimal times when considering the recipient’s time zone, and work schedule. Do not send messages during off hours or on weekends.
4. Test and Optimize:
Track open, click-through, and conversion rates to optimize your SMS marketing campaigns.
5. Keep a consistent brand voice
Third, ensure your SMS messages have a voice that corresponds to your brand voice and messaging overall. It is to create a consistent and recognizable brand experience across channels.
JustCall.io: Streamlining SMS and Phone Communication
Cloud phone systems like JustCall.io can be used to help you control all your communication channels like SMS Marketing. JustCall.io is a one-stop solution that includes call management, SMS messages, and other customer communication channels from one dashboard to a complete communication platform.
Justcall.io brings features including automated workflows, call recording, as well as integrations with a bunch of popular CRM systems to help you streamline communication, boost up team collaboration, and then ultimately offer a better customer experience.
Conclusion:
B2B businesses need innovative marketing strategies to connect with prospects and drive sales. SMS marketing allows reaching decision makers directly, building relationships, and closing deals, all in a powerful and often underutilized channel.
Using SMS is a powerful source of mobile communication and thus businesses can make a big impact by crafting strategic, engaging, compliant SMS campaigns. While on its own, SMS marketing is a good tool, when paired with other marketing channels, coupled with a robust communication tool like JustCall.io, it can empower itself to lead the charge in the B2B modern world. Therefore, if this sounds like something you want to take your B2B campaigns to the next level, then it’s time to embrace the power of SMS.
