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Pag-IBIG Fund partners with Golden Haven Memorial Park to expand Loyalty Card Plus benefits

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May 23, 2025
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Pag-IBIG Fund partners with Golden Haven Memorial Park to expand Loyalty Card Plus benefits
In photo are Pag IBIG Fund Deputy CEOs Benjamin Felix, Jr. and Alexander Hilario Aguilar, Pag-IBIG Fund CEO Marilene C. Acosta, Golden Haven COO Estrelita S. Tan, Golden Haven Luzon Operations Head Tessie Lanot, Golden Haven Strategic Partnerships Maria Renee Regala, and Corporate Communications Head Allison Cembrano.

In a significant move to extend meaningful support to its members, Pag-IBIG Fund has partnered with Golden Haven Memorial Park, one of the country’s most respected names in memorial care, to offer exclusive discounts to holders of the Pag-IBIG Loyalty Card Plus.

The partnership was formalized through a ceremonial signing led by Pag-IBIG Fund Chief Executive Officer Marilene C. Acosta and Golden Haven Memorial Park Chief Operating Officer Estrellita S. Tan, with Deputy Chief Executive Officers Alexander Hilario Aguilar and Benjamin Felix, Jr. witnessing the event.

Under this collaboration, Pag-IBIG Loyalty Card Plus holders can enjoy a 5% discount on all Golden Haven products and services, available across its 34 memorial park developments nationwide. This includes not only traditional memorial lots and services but also offerings from Golden Haven’s chapels, crematoriums, and its newly introduced pet cremation services, demonstrating its evolving approach to meet the diverse needs of Filipino families.

Golden Haven Memorial Park Cebu hailed as Best Landscape Architecture last 2022 by Philippine Property Awards

“This partnership reflects our unwavering dedication to Pag-IBIG members, offering a cradle-to-grave benefit carefully designed for every life stage,” said Pag-IBIG’s Ms. Acosta. “True financial wellness includes preparing for life’s certainties, and this collaboration reaffirms our role as Lingkod Pag-IBIG, steadfast in serving members through both their milestones and their most solemn moments.”

As a leading name in the industry, Golden Haven is known for its master-planned memorial parks and dignified services that fuse elegance, accessibility, and compassion. Now, with this tie-up, its premium offerings become more financially attainable to millions of Pag-IBIG members, helping them prepare ahead with ease, dignity, and peace of mind.

Golden Haven Memorial Park Las Piñas, the first themed memorial park in the Philippines

“This partnership with Pag-IBIG Fund allows us to make dignified memorial care more accessible to hardworking Filipinos,” said COO Estrellita S. Tan. “At Golden Haven, we believe that true peace of mind comes from preparation, and through this initiative, we help families plan ahead with dignity, financial security, and compassion.”

Together, Pag-IBIG Fund and Golden Haven Memorial Park reaffirm their shared commitment: to be present in every chapter of Filipino workers — uplifting, supporting, and standing by them through beginnings, milestones, and even farewells.

Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Web site. For more information, send an email to online@bworldonline.com.

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