Whether you’re a locksmith called Surelock Homes, a landscaping firm known as Easy Lay, or a takeaway with a twist like Tikka Chance on Me, Simply Business wants to hear from you.
The competition, now in its third year, celebrates the creativity, wit and personality of small business owners across the UK. The 2025 campaign is open for entries via the Simply Business website until Sunday 16 June, and welcomes all businesses with pun-packed, clever or downright hilarious names to take part.
Last year’s winner, Matt Triboulliard, owner of Surelock Homes, said his business name regularly stops people in their tracks. “Almost on a daily basis a member of the public will make a comment or take a picture of the vehicle and it’s brought in untold amounts of work. I never expected to win and I’m so proud to have been chosen from such an awesome list of business names.”
The competition has become a light-hearted annual celebration of British entrepreneurial flair. Previous shortlists have included the likes of cleaning company Sweeping Beauty, waste clearance firm Lord of the Bins, and coffee van Bean Me Up.
But beyond the laughs, there’s serious marketing potential in having a name that sticks. A recent survey by Simply Business found that two in three consumers are more likely to shop with a small business that has a funny or witty name, while 65% believe it shows a business is imaginative and original.
Julie Fisher, UK CEO at Simply Business, said the competition is about giving recognition to the passion and personality behind small businesses. “We want to make small businesses feel proud of what they’ve built – and that includes celebrating a brilliant name. Customers love a business with a good sense of humour, and we’ve seen some cracking entries over the past few years.
“This year we’re not just celebrating originality – we’re helping the winner invest in their business too, with a £2,500 prize that could go towards anything from new equipment to a marketing campaign.”
Small businesses interested in entering can submit their name and details through the Simply Business website before the deadline of midnight on 16 June 2025.
So, if your company name raises eyebrows or brings out the belly laughs, now might be the time to make it pay.
