Differentiating through fresh product offerings – BusinessWorld Online
The top officials behind the canned sardines brand, Mega Sardines, shared their prime advantage back when they were once a new player trying to enter the market 25 years ago.
“We saw the opportunity that, in the market at that time, there were no quality brand sardines that’s as fresh as Mega Sardines,” Michelle Tiu Lim-Chan, president and chief executive officer of Mega Prime Foods Inc., said.
Interview by Edg Adrian Eva
Video editing by Arjale Queral
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#FoodIndustry
#ProductDifferentiation
#StrategicAdvantage
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