BERO, the fast-growing premium non-alcoholic beer brand, has adopted Oracle NetSuite to streamline operations, improve financial visibility, and scale its business internationally.
The AI-powered cloud ERP platform is helping the company increase efficiency, automate key processes, and build a strong foundation for global growth.
Founded in 2024 by actor Tom Holland and beverage industry veteran John Herman, BERO has rapidly expanded across the US and UK, selling four unique beers both direct-to-consumer online and through major retailers including Target, Amazon, Sprouts, and Total Wine.
Before launching publicly, BERO implemented NetSuite’s cloud enterprise resource planning (ERP) system with the support of NetSuite Solution Provider Luxent. The company said the platform has enabled it to meet rising demand and simplify operations across its growing distribution network.
“From day one, we knew we needed a flexible system that could grow with our business and immediately enable efficiency,” said John Herman, co-founder and CEO of BERO (pictured at SuiteWorld). “With NetSuite, we maintain real-time insight across financial and operational layers while automating admin tasks so our team can focus on strategic growth.”
Senior Vice President of Operations Neha Soi led the implementation, ensuring that BERO’s back-end systems were built for scalability from the outset.
NetSuite has helped BERO automate and integrate financial, order fulfilment, and supply chain processes, expediting workflows and improving data accuracy.
By linking sales, transportation management and order fulfilment, BERO can now process orders in under 15 minutes, while automated financial reporting ensures real-time insights. The platform’s global management tool, NetSuite OneWorld, allows BERO to manage multi-currency transactions and integrate new subsidiaries seamlessly as it expands internationally.
The result is that BERO has reduced its monthly financial close from up to 15 days to just 3–5 days, significantly improving operational agility.
Evan Goldberg, founder and executive vice president at Oracle NetSuite, said BERO’s use of NetSuite demonstrates how strong technology foundations can accelerate success in fast-evolving consumer markets.
“From the outset, BERO recognised the importance of a strong technology foundation to scale successfully and respond swiftly to market demands,” Goldberg said. “Our unified suite makes it easy to take advantage of the latest cloud and AI innovations to keep up with its evolving needs.”
The partnership comes amid continued expansion in the non-alcoholic drinks market, as consumers increasingly prioritise balance, wellness and premium flavour experiences.
