Jason Goldberg Winnipeg has built a career around clarity. In a field known for complexity, he has focused on making big ideas work in the real world. Not with noise or headlines, but with structure, discipline, and long-term thinking.
Based in Winnipeg, Jason is a partner at MLT Aikins, the largest law firm in Manitoba and Western Canada. His work sits at the intersection of tax law, business strategy, and transition planning. Over time, he has helped shape transactions and structures that allow businesses and families to move forward with confidence.
“I’ve always believed that good ideas only matter if they can be implemented,” Jason says. “Execution is where value is created.”
Early Influences and a Winnipeg Foundation
grew up in Winnipeg, a city that values loyalty and community. Sports and culture were a constant presence. From the historic Winnipeg Arena to today’s Canada Life Centre, he learned early that showing up matters.
“Winnipeg teaches you to stay committed,” he says. “You don’t chase trends. You build something solid.”
That mindset shaped his early ambitions. In 1989, Jason received a YTV Achievement Award for Entrepreneurship. It was an early signal of his interest in how ideas become sustainable ventures.
He went on to earn a BA from the University of Manitoba in 1993, followed by a law degree from the University of Western Ontario in 1997. He was called to the Manitoba Bar in 1998.
Finding His Path in Tax and Business Law
Early in his legal career, Jason gravitated toward tax law. It was not about numbers alone. It was about how decisions ripple across time.
“Tax law forces you to think ahead,” he says. “You can’t just look at today. You have to understand what happens five or ten years down the road.”
To deepen his expertise, Jason completed the CICA In-Depth Tax Course in 2006, along with advanced training in corporate reorganisations and tax law. These programmes are known for their rigour and practical focus.
“You learn very quickly that precision matters,” he says. “Small details can shape very large outcomes.”
Bringing Big Ideas to Life in Practice
Jason’s work focuses on corporate tax planning, acquisitions and divestitures, reorganisations, and estate and succession planning. Much of it involves closely held and family-owned businesses facing moments of change.
These moments often come with pressure. Emotions run high. Timelines are tight.
“My role is to bring creativity and stamina to a complex problem,” Jason explains. “A concept needs space to be tested before they are put into motion.”
He is known for helping clients translate complex strategies into workable steps. Not by oversimplifying, but by asking the right questions early.
“Good planning is about alignment,” he says. “When structure and intent match, things tend to hold.”
Leadership Through Clarity and Collaboration
As a partner at MLT Aikins, Jason works closely with lawyers, accountants, and advisors across disciplines. Transactions rarely succeed in isolation.
“Everyone brings a piece of the puzzle,” he says. “Leadership is making sure those pieces fit together.”
Jason is also active in professional education. He has written papers for Continuing Legal Education and the Canadian Tax Foundation and presented for organisations such as the Business Development Bank of Canada.
Teaching, he believes, keeps his thinking sharp.
“If you can explain a complex idea in plain language, you can understand it,” he says.
Life Beyond the Office
Outside of work, Jason remains deeply connected to sports and the arts as a supporter. He is a lifelong fan of the NHL and NBA. At home, he supports the Winnipeg Jets. From afar, he follows the New York Rangers. The Phoenix Suns and Vancouver Canucks are also favourites.
“Sports are a shared experience,” he says. “They bring people together in a way few things can.”
That same belief draws him to the arts. Jason regularly attends the Vancouver International Film Festival and the Toronto International Film Festival. He enjoys discovering new voices and perspectives.
He also supports institutions such as the Vancouver Symphony Orchestra, Phoenix Symphony Orchestra, Vancouver Art Gallery, Phoenix Art Museum, the Scottsdale Museum of Contemporary Art and the Agassiz Chamber Music Festival.
“Art challenges how you see the world,” he says. “That’s valuable in any profession.”
Investing in Education and the Future
Jason is an advocate for education and youth development. He actively supports Balmoral Hall School and programmes that encourage leadership, curiosity, and character.
“Education is one of the few investments that always pays forward,” he says.
That belief mirrors his professional philosophy. Focus on fundamentals. Build with care. Let results compound over time.
A Career Defined by Thoughtful Execution
Jason Goldberg’s career is not defined by bold claims. It is defined by follow-through and working the details. By taking complex ideas and turning them into structures that last.
“Success is usually quiet,” he says. “If things are working, you’re probably doing something right.”
From his roots in Winnipeg to his leadership role today, Jason continues to show that innovative concepts and implementation adds value for clients.
