5G Investment News
  • Top News
  • Economy
  • Forex
  • Investing
  • Stock
  • Editor’s Pick
No Result
View All Result
5G Investment News
  • Top News
  • Economy
  • Forex
  • Investing
  • Stock
  • Editor’s Pick
No Result
View All Result
5G Investment News
No Result
View All Result
Home Stock

Selling joy

by
November 12, 2023
in Stock
0
Selling joy













1 of 4

GOLD BALLS that look like silk. That’s what we first noticed at Nanis Italian Jewels, a brand from Italy still run by its co-founders, couple Laura Bicego and Piero Marangon.

Each ball, made of 18-karat gold, is painstakingly hand-engraved with the ancient millerighe burin technique. During the Oct. 26 launch in Rustan’s, Ms. Bicego took off the necklace around her neck and looped it around this reporter’s neck (the necklace reportedly cost more than a million pesos, according to a model who wore a similar necklace). Ms. Bicego explained the work that went on to creating the necklace. Two gold shells are soldered together, then hardened, then linked to each other by hand. After that, they’re engraved, and it takes one person between 12 to 15 hours just to engrave the beads to look like silk.

There are other textures available: Ms. Bicego showed us another bead that looked like the surface of a nut.

She also showed off the Transformista bracelet, a piece with gold shells strung together. “You have to close your eyes for a second,” she said, after showing the bracelet. With a slight twist of her hand and a rattling sound, the bracelet unraveled and became a necklace. “Everybody talks about versatility,” she said. “This has been in our (brand) since Day 1.” That necklace won the Centurion Award in 2016 and the Inhorgenta Award in 2018.

Most of the jewels have round organic shapes, which one associates with seeds, or beans (think of Elsa Peretti’s Tiffany beans). Ms. Bicego said she uses round shapes because “It reminds me of the roundness of women. Women can shape, move; they can readily adapt.”

Nanis’ Italian branding is prominent in its name: Ms. Bicego takes pride in being a second-generation jeweler. “I was born and raised in the middle of craftsmanship,” she said, pointing to her childhood in Vicenza. As for the Italian penchant for design, she said, “I think it’s the culture. Full of art.”

“It’s something we have in our DNA, I think,” she said. “I start from the gold bar, and arrive here.”

The name comes from a girl her husband and she met in Haiti in 1986. “Her name was ‘Nanishka’ and she lived alone in a sugar cane field. Her strength and smile captured them. To Nanishka, and to her light, Nanìs owes its name,” the company’s website said. Asked where the brand’s namesake is now, Ms. Bicego admitted, “I don’t know. That’s my main problem.”

To this day, Ms. Bicego only uses gold certified by the Responsible Jewelry Council to have come from non-conflict areas, and have not been produced using child labor.

Asked what sort of person wears Nanis, she said, “I think everybody can wear Nanis.”

More than the intrinsic value in the gold and precious stones the brand uses, Ms. Bicego sees the jewelry and sees the value in the work done by their artisans. “Hours and hours (from) people,” she said on what makes each piece truly valuable. “A piece of jewelry is something that can last. It’s ornamental, but it’s durable. You can give it to next generation.”

More than ornamentation, however, Ms. Bicego thinks that what she’s really selling is joy. “I really feel my goal is complete when I see a woman or a person wearing a piece of Nanis, and she has sparkling eyes.”

Nanis is available in Rustan’s Makati. — Joseph L. Garcia

Neil Banzuelo

RELATED ARTICLESMORE FROM AUTHOR



MORE STORIES


Previous Post

Metro Pacific says to complete Axelum deal by yearend

Next Post

Japan’s Marubeni backs Maynilad’s planned IPO

Next Post
Japan’s Marubeni backs Maynilad’s planned IPO

Japan’s Marubeni backs Maynilad’s planned IPO

Enter Your Information Below To Receive Free Trading Ideas, Latest News And Articles.







    Fill Out & Get More Relevant News





    Stay ahead of the market and unlock exclusive trading insights & timely news. We value your privacy - your information is secure, and you can unsubscribe anytime. Gain an edge with hand-picked trading opportunities, stay informed with market-moving updates, and learn from expert tips & strategies.
    Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

    Recommended

    Liz Kendall unveils record £55bn R&D investment to make Britain a science superpower

    Liz Kendall unveils record £55bn R&D investment to make Britain a science superpower

    October 31, 2025
    Labour to slash electricity charges for UK factories amid industrial shutdown fears

    Labour to slash electricity charges for UK factories amid industrial shutdown fears

    October 31, 2025
    Bank of England faces knife-edge decision on rate cut as inflation eases but growth risks mount

    Bank of England faces knife-edge decision on rate cut as inflation eases but growth risks mount

    October 31, 2025
    Leon co-founder set to reclaim the chain from Asda for a fraction of its 2021 sale price

    Leon co-founder set to reclaim the chain from Asda for a fraction of its 2021 sale price

    October 31, 2025

    Disclaimer: 5GInvestmentNews.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice.
    The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    • Privacy Policy
    • Terms & Conditions

    Copyright © 2024 5GInvestmentNews. All Rights Reserved.

    No Result
    View All Result
    • Home
    • Privacy Policy
    • suspicious engagement
    • Terms & Conditions
    • Thank you

    © 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.