TRAVEL booking service Agoda said 57% of Generation Z travelers prefer to keep accommodation costs to $50 per person per night.
“This trend underscores a shared commitment to affordable travel without compromising on experiences,” Agoda said.
The digital platform also noted that 22% of Gen Z relies on social media in planning travel, particularly TikTok.
Some 17% say they consult travel blogs and vlogs, with millennials more likely to rely on personal recommendations from family and friends.
Agoda also noted the rise of last-minute bookings among Gen Zs, with one in seven booking accommodations less than a week in advance. One in eight Gen Z travelers also book last-minute flights.
“Filipino Gen Z travelers are demonstrating a strong appetite for discovery, with a preference for spontaneity, and affordable yet meaningful travel experiences,” Michael Hwang, country director for the Philippines in Agoda, was quoted in a statement.
“These behaviors are reinforcing Gen Z travelers’ need for flexibility and digital-first experiences.”
The Gen Z Travel survey was conducted via Agoda’s platform between Jan. 10 and 31. It compiled answers of over 15,000 participants from the Philippines, Indonesia, India, Malaysia, Thailand, Vietnam, Japan, Hong Kong, South Korea, Singapore, and Taiwan. — Beatriz Marie D. Cruz
