Promotional items have been a marketing staple for a very long time. Long before anyone had ever heard of a ‘web site’, companies were giving away free gifts bearing their logo in order to reach a wider audience.
These strategies are far from obsolete; on the contrary, in today’s highly competitive market, it’s more critical than ever to promote yourself in a unique and memorable way. But handing out branded stress balls and other bits of tat that are destined to be discarded simply doesn’t cut it any more. If you’re looking for a cost-effective and impactful way to boost your company’s visibility, high-quality branded hats are a much better investment.
So why are branded hats such a great promotional item? Keep reading to find out…
They’re Practical
Whether it’s a branded baseball cap to shield yourself from the sun, or a custom beanie to keep your head warm in the winter months, hats serve a practical purpose. This sets them apart from other promotional items, which will typically be thrown away or else forgotten in somebody’s desk drawer.
As hats can be worn all year round and by anyone, no matter the demographic, they are a fantastic tool for reaching diverse audiences and getting your brand seen by a wide variety of people.
They’re Highly Visible
Another reason why branded hats make great promotional items is because they offer great visibility. The logo or message printed on the hat will be roughly level with the average person’s eyeline, making it difficult to overlook even in casual conversations. Anyone who wears your branded hat, whether it’s to a shopping centre, sports event or even overseas on holiday, becomes a walking billboard and an ambassador for your brand. This widespread visibility leads to increased brand exposure and recognition.
They’re Cost-Effective
Branded hats also offer a cost-effective solution for businesses with limited marketing budgets – especially when compared to traditional, far costlier forms of advertising like billboards and TV commercials! Also, branded hats have a much longer lifespan than other promotional items, and as long as they are made with high-quality materials, they can be worn for many years.
Custom hats are relatively inexpensive to produce in bulk. So, with just a one-time investment, you can enjoy long-term exposure and brand promotion for years to come!
They’re Customisable
The ability to customise hats to reflect your company’s identity and values is another reason why they make great promotional items. There is a wide variety of hat styles to choose from, as well as a plethora of different colours, materials and customisation techniques, so you really can customise your hats to align completely with your company’s personality.
Consistency with your brand identity is crucial when designing promotional items. If you want your brand to be memorable, you will want to make sure your branded hats add to the cohesive visual representation of your company across all marketing platforms. This will help to build a strong brand image and connect with your target audience.
Branded Hat Design Tips
Understanding your target audience is crucial for any marketing strategy. When you’re designing branded hats, make sure you have your ideal customer in mind.
For example: what’s the average age for your target audience? If it’s young people, consider opting for a trendy and stylish hat style. If your target consumer is on the older side, you may want to steer clear of flashy designs and stick to something classic instead.
And what kind of hobbies / interests do your prospective customers enjoy? If your target audience is passionate about being outdoors and activities like camping, hiking and fishing, you may want to choose a design and material that is suitable for outdoor use (e.g. a hat with UV protection or a neck cover).
Aligning your promotional items with your audiences’ interests and hobbies will increase the chances of your hat being worn and your brand being seen.
You will also want to make sure the font and size of your branding is legible to maximise the visibility and impact of your branded hat!
So, next time you’re brainstorming ways to boost your brand’s visibility, head to My Printed Clothing and browse an extensive range of custom hats and clothing – sure to get your brand noticed!
