UK-based custom furniture brand Roomix has secured £850,000 in fresh investment to accelerate its growth and reimagine how families furnish their homes. The funding round brings the startup’s total raised to over £1 million since its 2022 launch.
Founded by Shona Chalmers and Mark Apter, Roomix aims to make bespoke furniture more accessible to modern families. The company connects customers with a nationwide network of artisan joinery workshops, producing made-to-order, customisable pieces designed to adapt as families grow and evolve.
The new funding, backed by Simply Scaling, Syndicate Room, and a number of sector-focused angel investors, including continued support from Fuel Ventures, will support Roomix’s expansion into new categories and markets. The capital will also go toward strengthening its supply chain and enhancing the platform’s Supplier Portal – proprietary technology that enables efficient coordination with local makers.
Roomix launched with a successful £200k crowdfunding campaign, positioning itself as an alternative to fast furniture. Its zero-inventory model reduces waste and enables affordable personalisation with faster delivery times. Each piece is crafted to order, cutting out traditional warehousing and mass production.
“Our mission is to bring truly custom design to everyday families,” said co-founder and CEO Shona Chalmers. “We’ve designed Roomix to offer high-quality, durable furniture that flexes with life — from nurseries and home offices to multifunctional living spaces. This funding gives us the momentum to scale that mission with new innovations and a broader network of skilled makers.”
Roomix has carved out a niche with its bestselling toddler furniture range, rooted in Montessori principles. Popular items include toddler towers, weaning tables, and adjustable desks that evolve with children’s developmental needs. Safety, function, and style are at the heart of Roomix’s offering, with optional add-ons and custom features designed to suit individual family lifestyles.
As part of its expansion, Roomix recently underwent a brand refresh and launched a new website to support its growing customer base and expanding product catalogue. With demand rising for sustainable, design-forward alternatives to flat-pack furniture, the company is well positioned to lead the emerging “slow furniture” movement.
“Consumers are tired of throwaway products that don’t last or fit their space,” said Chalmers. “By combining craftsmanship with modern convenience, Roomix is redefining what custom furniture can look like for young families.”
The business plans to use the new investment to grow its presence across the UK and Europe, develop new family-first product lines, and invest further in logistics and operational technology to streamline the end-to-end customer experience.
Roomix’s model is tapping into a growing demand for personalisation, transparency, and sustainability in home design — trends that have only accelerated in the post-pandemic era. With this latest raise, the company is poised to challenge legacy players and bring bespoke design to the mainstream family home.
