Some business innovations are so groundbreaking that they don’t need any kind of built-in audience or precursor. When they launch, they gather buzz on the idea alone before booming into the mainstream.
These kinds of innovations are incredibly rare, but that doesn’t mean that businesses can’t or shouldn’t innovate in more discreet ways.
After all, as Forbes writes, a failure to innovate can kill even the biggest of companies. Still, for smaller, newer, or more independent businesses, it can be tough to present an innovative idea or product to a wide audience. In this way, it’s important for many businesses to essentially showcase innovative products by osmosis – an art that PlayFrank continues to emphasise online.
Enter for the Hits, Explore for Something Inventive
You could have the most innovative new product, service, or design going, but if you can’t convince people to come to your store to see or try it, the innovation will simply fade away. One way around this is to incorporate much more than the innovative idea so that mainstream audiences see the baseline appeal. After that, such creations can sell themselves alongside the established best-sellers.
At PlayFrank, the big selling point on the slots page is that all of the biggest hits and classics are here in one place. Aztec Gold Megaways, Game of Thrones, Guns N’ Roses, Siberian Storm, Da Vinci Diamonds, and Immortal Romance are all present and accounted for. At the time of writing, of the top ten highest-ranking slots in the UK, only two were released in 2025, speaking to the enduring appeal of hits from yesteryear.
The vast collection of all-time greats, hits, and current popular games is how PlayFrank appeals to its audience, with many signing up for those slots specifically. From there, users will see all of the new and innovative products lined up right next to these fan favourites. Inventive new slots like Lab of Madness: It’s a Wild! and the live game shows are all sitting there right next to the hit slots, encouraging players to try these creative games.
Offering an Audience for Your Innovations
Popular products should always be sought, stocked, and well-advertised where possible because they’ll offer a baseline customer flow. This automatically gives more innovative products a larger potential audience. From there, it’s up to the business to work on the up-sell and cross-sell, or emphasize the already popular products further to grow the audience further.
As is relayed in this YahooTech article, an existing brand can up-sell within itself. Here, the theory was that the limited features on the Google Pixel were there to up-sell the Google Pixel Pro, even though the more cost-effective device could probably run those better features. Similarly, if a business is selling a popular branded product, right next to it, they can place and emphasise the innovative better option.
This way, the customer comes for the brand they know, but due to placement and perhaps other aspects like pricing and design, they’re forced to consider the new product. This kind of subtle advertising, or even the customer’s initial thinking to come to the store or site, wouldn’t be anywhere near as effective without the draw of the major brand first.
If a business is looking to bring more attention to its innovation, a great way to subtly bring customers in is to offer the big names that they know and place the newcomer right next to them.
